/trend-01DNA
Digitalization
As the world becomes increasingly digital and data-driven, we use digital transformation to build new processes, culture and customer experiences that keep pace with the market.
About
A family group, built on partnerships.
Rafi Group is one of the UAE’s leading suppliers of aluminium profiles, picture framing supplies, traditional and digital fine art media, glass, acrylic and polycarbonate sheet — headquartered in Dubai since 1958.
About us
The go-to place for the trade.
With a strategically located distribution centre, Rafi Group serves a broad spectrum of businesses — art galleries, photo studios, picture framing shops, contract framers and printers, photographers, advertising agencies and event managers, through to construction and fabrication businesses across the GCC.
Over the years, Rafi has earned a reputation as the go-to place for picture framing supplies, digital and traditional fine art paper, aluminium profiles, glass, acrylic sheets, matboards, machinery and equipment.
Our network stands strong in the region and further into North Africa. By bringing innovative solutions and high-quality products at reasonable prices, Rafi stays at the forefront of distribution in the region.
/est
1958Established in Dubai.
/brands
17International partner brands distributed in the region.
/reach
GCC+A network across the Gulf and into North Africa.
Our vision
Clear interaction, real expertise, the customer first.
This guides us as we strive to deliver the highest standards of distribution — creating relationships by being first, and offering value rather than margins.
We have built our success on strong partnerships with world-class international brands, long-standing customer relationships and our ability to offer the best names in the region. We pursue active diversification and international expansion to ensure stability and long-term growth.
Driven by the spirit and energy of a well-organised family group, we operate to international best practice and work closely with partners and stakeholders to support our mutual interests in the Gulf.
Diversification is one of the main growth strategies defined by our leadership. We believe our businesses grow through increased market penetration, market development, product research and diversification.
We have diversified our activities to build strength and stability across different fields, and to benefit from the synergies between them. We serve industries where we can add value and create a sustainable competitive advantage — and we seek partners and new concepts that improve our customers’ success.
Expansion strategy
Growth through diversification.
The group
One family, three names.
Rafi Group
The parent group — headquartered at The Binary, Business Bay.
Rafi Distribution
Wholesale and distribution from Al Quoz Industrial Area 1.
Core principles
Three trends we treat as part of our DNA.
We apply three macro trends to improve and optimise our products and service — so we can exceed what our customers expect.
/trend-02DNA
Personalization & customization
Omnichannel technology for a seamless experience at every touchpoint — and truly personalised, bespoke service for every customer.
/trend-03DNA
Sustainability
Sustainability sits at the heart of what we do. We are taking decisive steps to reduce our carbon footprint across sourcing, stock and delivery.
“For us, green is not only a colour — it is a state of mind.”
Values
CreativeNew solutions for every brief
PunctualStock where it’s needed, when promised
ResponsibleLong-term partners, lower footprint
FriendlyA family group, easy to deal with
Contact
Let’s talk supply.
Tell us what you’re framing, printing or fabricating — our team will come back with availability and pricing.